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Many GTM strategies fail not because of execution—but because the inputs are scattered. ICPs in spreadsheets, personas in documents, competitor insights in emails, and sales context living in people’s heads. The result? Incomplete GTM strategies and misaligned teams. In this video, we walk through how to prepare a structured, accurate Go-To-Market (GTM) strategy using Octave—an AI-powered platform that brings everything together in one place. What you’ll learn in this video: Why traditional GTM planning breaks down How Octave consolidates ICPs, personas, use cases, and competitors Using the Library to create a single source of truth Building Playbooks for specific segments and personas Qualifying and disqualifying accounts the right way Using AI Agents for enrichment, qualification, and outreach Creating personalized email sequences that don’t sound AI-generated If you’re a B2B founder, GTM leader, or sales & marketing team, this video will help you move from scattered GTM inputs to a clear, executable GTM strategy. 📌 Watch till the end to see how Octave helps with account qualification and persona-based outreach at scale. 👍 Like the video if you found it useful 📩 Comment if you want connect to know more 🔔 Subscribe for more GTM, sales, and growth playbooks #GTMStrategy #GoToMarket #B2BSaaS #SalesEnablement #RevenueGrowth #Octave #AIForSales #SalesAutomation