Choosing Your Marketing Channels & MarTech Consolidation: Ep 32 W/ Zeze Peters скачать в хорошем качестве

Choosing Your Marketing Channels & MarTech Consolidation: Ep 32 W/ Zeze Peters

Zeze Peters is the founder and CEO of Beam.city, a unified advertising automation platform that uses artificial intelligence and algorithms to help businesses plan and optimize their ads, automatically. Zeze is a rocket-scientist turned CEO who joined Josh Becerra to share how marketing truly is like rocket-science. He’s got over 20 years of experience in software, robotics, and applied AI and he has used it to gain a better understanding of what is missing in the Martech landscape - consolidation. Plus: Testing and automation: The marketing and rocket science overlap How industry change may be one of the only constants in marketing The overwhelming choice due to the explosion of MarTech tools Full episode page: https://augurian.com/blog/how-i-work-... 00:00 Zeze Peters introduction and background 01:20 Why you should unify your marketing efforts 03:00 Why marketing aggregation is so hard 04:40 MarTech Tools 08:40 Surveying Growth Executives 10:55 Trending Topics in Marketing