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After passing out from IIM Kozhikode, Anusha Rani stepped into the world of Tatas. As a TAS officer, she worked in Tata Motors, Tata Steel, Tata Sky, and Tata Trusts in her stints as part of the TAS programme. What followed is an experience that Anusha will cherish forever. She got the role of Business Development Manager at one of the most coveted Titan brands; Tanishq. Entry to the jewelry segment of the business was a challenge initially because Anusha had taken up a sales role, which very few female candidates had taken up before her. In this podcast, Anusha opened her heart in a candid conversation about her role, how she is handling her territory as an Area Business Manager now in the big bad Delhi and more. *This is a promoted feature. Read more stories about IIM Kozhikode here - http://bit.ly/2MFyWaX Belonging to the southern part of India and spending all her life so far in the south, it was a cultural shift for Anusha when she moved to Delhi for her stint with Tanishq. From understanding the patterns of her customers’ buying habits to that of taking up the P&L responsibility of Tanishq outlets in Delhi, Anusha took up one responsibility after the other, effectively in her journey. Anush talks about the highs and lows of the jewelry business, the preparation that goes behind in coming up with a new store, the importance of customer data and analyzing them and how the customers differ based on geography. Contrary to the norms where not a lot of women take up sales roles, Anusha proves that if you can build that trust among your peers and believe in yourself, you can sparkle like a diamond. Key Takeaways: 1. Taking up challenging roles in revenue functions and organizations is key to doing well in your career. 2. In a service business gaining the trust of every single person within the value chain, right from the franchise owner to the last mile salesman is the only way to ensure customer success. 3. Gone are the days when sales was the job of this charming guy who would smooth talk you into buying anything and everything. Today, sales is a very data-driven job. And hence, having very good data analysis tools is very important for any sales manager. 4. Taking success and failure on the chin during your career is very important. There is no way that you will always be successful, no matter how good you are at your work in the real world. 5. Nothing succeeds like success, like Anusha if you can deliver great results despite the tough odds you will gain respect from your most traditional and conservative colleagues. *This is a promoted feature. #Tanishq #TATAGroup #IIMKozhikode #TheInsideIIMCareerPodcast Read more stories about TAS here - http://bit.ly/31xBdIx Follow us on Instagram - / insideiim Follow us on LinkedIn - / insideiim-com Subscribe to our youtube channel here - http://bit.ly/subscribe_insideiim