The Jay Clouse Episode скачать в хорошем качестве

The Jay Clouse Episode

⚡️ High-Converting Websites Visual Swipe File: ⁠⁠https://www.mmgdesign.net/visualswipe... In this episode of Marketing by Design, I sit down with ‪@jay‬ to unpack one of the most misunderstood forces in marketing and business: trust. We explore why trust is declining generation by generation, why people are choosing less than ever, and what marketers can do to earn trust faster—without slipping into manipulation. Jay breaks down the research-backed four traits of trustworthiness (competency, reliability, integrity, empathy), how he had to reverse-engineer why audiences trust him, and why “leaving money on the table” is sometimes the strongest trust signal you can send. We also talk transparency vs. trust, invisible selling, and how Jay uses AI to pressure-test ideas without losing his voice. If you’re building an audience, selling services, or leading a brand in a skeptical market—this episode will recalibrate how you think about trust. --- CONNECT WITH JAY CLOUSE 🌐 Website: (https://www.creatorhq.com/) ✍️ Newsletter: https://www.creatorscience.com 💼 LinkedIn:   / jayclouse   🎙 Podcast: Creator Science --- CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ 💼 LinkedIn:   / mmgdesign   📸 Instagram:   / mindfulmilligan   Resources Mentioned Thinking, Fast and Slow — Daniel Kahneman Rachel Botsman (trust research + frameworks) The 48 Laws of Power — Robert Greene Francis Fukuyama (high-trust vs. low-trust societies) Jordan Harbinger (invisible selling philosophy) --- Timestamps 00:00 — Why trust is declining (and why people choose less) 01:51 — Trust, loyalty, and why Jay thinks of his wife first 05:39 — Humans evolved to trust beyond family lines 07:11 — The trust blind spot: 75% think they’re above average 08:58 — Reverse-engineering trust with an audience 10:00 — The 4 traits of trustworthiness 11:22 — Leaving money on the table as a trust signal 13:34 — Trust vs. manipulation 15:51 — Transparency as a trust substitute 21:44 — Packaging ideas: books vs. content 25:58 — Why Jay’s book is ~90% net new 28:01 — Using AI to steelman ideas 35:21 — The fox and the scorpion story 39:50 — Choice overload and decision paralysis 41:42 — Soft trust signals (confidence, presentation) 44:00 — Vulnerability and reciprocal trust 48:02 — The “before vs. after” promise of trust TEAM 🎙 Host // Andy Milligan:   / mmgdesign   🎥 Production // MMG Design: https://www.mmgdesign.net/