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Rolls‑Royce isn’t just the ultimate luxury car. It’s the story of a homeless child, born into poverty in 19th‑century England, who turned obsessive engineering into the most powerful car brand on earth. In this episode, we decode how Henry Royce went from scaring birds off fields and selling newspapers… to building machines so precise they redefined what “perfection” meant — and why that obsession still lets Rolls‑Royce charge house‑money for a single car. We’ll unpack how Rolls‑Royce: Turned one man’s fixation with “good enough is never good enough” into a global status symbol Built a brand where silence, smoothness, and restraint are the flex Survived world wars, ownership changes, and new money elites without losing the aura of “the best car in the world” If you’ve ever wondered why the world’s most powerful people keep choosing Rolls‑Royce over louder, faster, flashier options, this is the psychology and power structure behind that choice. 0:00 – Intro: Why the world’s most powerful people choose Rolls‑Royce 0:19 – 1863: Henry Royce is born into poverty in rural England 0:50 – Family bankruptcy and the move to London 1:01 – Child labour from age 4: scaring birds, delivering papers, selling goods 1:13 – Father’s death at 9: becoming the family’s main provider 1:37 – Apprenticeship at Great Northern Railway Works: learning engineering 2:06 – Early obsession with precision and electrical components 2:26 – Founding FH Royce & Co with Ernest Claremont 2:51 – The French Decauville that changed everything 3:14 – Royce designs his own petrol engine by 1903 3:20 – The first 10‑horsepower motorcar: silence and smoothness as luxury 3:44 – Enter Charles Rolls: aristocrat, racing driver, early car evangelist 4:09 – Rolls at Cambridge: the first undergrad with a motorcar 4:24 – CS Rolls & Co and frustration with unreliable British cars 4:43 – The meeting that creates Rolls‑Royce 4:56 – 1906: Rolls‑Royce Limited is born 5:01 – The Silver Ghost: “The Best Car in the World” 5:19 – Claude Johnson: the hidden marketing genius 5:36 – Rolls’ aviation obsession and his death in 1910 6:11 – Henry Royce alone: war production and aircraft engines 6:21 – Designing from his deathbed: obsession until 1933 6:31 – Modern Rolls‑Royce under BMW 6:57 – From homeless child to the world’s most powerful car Rolls‑Royce sells only a few thousand cars a year — but that’s the point. The brand isn’t built on volume; it’s built on the idea that engineering perfection can become a form of social power. This video treats Rolls‑Royce as more than a car company: How a childhood of scarcity created an obsession with reliability and control Why silence, weight, and restraint became the true hallmarks of power How a partnership between poverty and aristocracy produced the definitive status machine At the center is one question: how far can you stretch the price of a car if you convince the world it isn’t transport — it’s hierarchy on wheels? Tell me in the comments: Is there any product you think justifies a Rolls‑Royce‑level price purely through engineering — and if so, which one? If this changed how you see luxury cars, consider subscribing to THE INNER MARGIN for more essays on how power, money, and taste are manufactured.