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Parfums Dusita

In today's over-saturated beauty market, brands sell their products through stories that are ephemeral and have no practical value behind them. We no longer seem to want to buy into mass-market 'fluff'. And, a leap toward authenticity is the new honest trend that is getting more attention among smart consumers. Today, we want to introduce a niche fragrance brand that has authenticity at its core and foundation. Parfums Dusita was launched in 2016 by a passionate and talented perfumer from Thailand, whose biggest mission is to marry classic French perfumery with the heritage of Thai aromatic rituals. 00:00 - What does Dusita mean? 00:31 - Pissara Umavijani - the founder of Parfums Dusita 01:15 - The brand DNA (core principles) 02:00 - Inspiration 02:30 - Collection overview: Extraits de parfum 03:24 - Moonlight in Chiangmai 04:27 - Side note: Package design 05:53 - Erawan 07:09 - Splendiris 08:24 - Cavatina 09:09 - Le Sillage Blanc 10:28 - Some final thoughts on Parfums Dusita