Showrooming vs Webrooming – A Perfect Route to Retail Marketing скачать в хорошем качестве

Showrooming vs Webrooming – A Perfect Route to Retail Marketing

Showrooming is the practice of examining merchandise in a traditional brick-and-mortar retail store or other offline setting, and then buying it online, sometimes at a lower price. Online stores often offer lower prices than their brick and mortar counterparts because they do not have the same overhead costs. The reverse phenomenon of showrooming is webrooming. In webrooming customers research a product online before buying it in a store. For all Small and Medium Enterprise Retail Owners specially from Jewellery, Footwear, Apparel, Kirana, Toys, Gifts, Stationery, Consumer Durables, Home appliances and other similar retail format stores it is very important to understand this buying behaviour of the emerging customer. Showrooming and webrooming your business is the best route to retail marketing. This is a combination of two business approaches by distinctive behaviors of different buyer segments. Watch the video to understand the buyer behavior to make your business a big success. There are mainly four types of buyer behaviors, complex buying behavior, variety seeking buying behavior, dissonance reducing buying behavior, and habitual buying behavior. Right understanding of this behavior is a way to improve business growth and exposure. In this video, Mr Sanjay Singh, MDP Faculty of IIM Kolkata engages the audience on Why? What? & When? Of Showrooming and Webrooming. Stay connected with Us for regular updates on Our Social Channels: Like Us on Facebook:   / consult4sales1   Follow Us on Twitter:   / consults4sales   Follow Us on LinkedIn: https://www.linkedin.com/company/stra... Pinterest.com:   / sciplmarkon   If you want to invite Mr. Sanjay Singh for a Training, Seminar or Event, then please click on the link : https://consult4sales.com or Call at +91- 9970506000