How To Write A Creative Brief? Example Seamless Campaign скачать в хорошем качестве

How To Write A Creative Brief? Example Seamless Campaign

In this creative brief example, I show you how to use the Sacred Six Creative Brief Template to write a brief for Seamless - How New York Eats campaign. A creative brief is often one of the first problems a strategist faces? If you were anything like me you were never sat down and told how to how to properly write creative briefs. This is a guide on how to write a creative brief form, it breaks down the six key inputs - Goal, Target Audience, Problem, Insight, Single-Minded Proposition, and Action. This comes from Julian Cole from the Strategy Finishing School. I use the example of the Seamless campaign How New York Eats. Disclaimer: I didn't work on the campaign, just a fan of the work. You can join 35,000 other subscribers and sign up to the Strategy Finishing School Newsletter for more tools and resources - https://strategyfinishingschool.com/n... Check out my next video on What Is An Insight? -    • What Is An Insight? Example Dos Equis   Timestamps 0:00:00 - Intro 0:00:20 - Creative Brief Example 0:00:24 - Business Problem Example 0:00:49 - Creative Brief - The Goal 0:01:27 - Creative Brief - The Target Audience 0:02:02 - Creative Brief - The Problem 0:03:41 - Creative Brief - The Single Minded Proposition ⚡️ CREATIVE BRIEFING MINI COURSE - Learn how to write creative briefs with this mini course. Here - https://bit.ly/354vLU6 ————————— 📙 10 EXAMPLES OF STRATEGY - Examples from VW, Burger King, and Cheetos https://strategyfinishingschool.com/1... 💡 STRATEGY PRESENTATION TEMPLATE - Steal this presentation template https://strategyfinishingschool.com/p... 🔍 DATA SOURCES CHEATSHEET - 100+ best free/paid resources for strategists https://strategyfinishingschool.com/c... ————————— 🔴 WATCH NEXT ➜ How to write a creative brief: Seamless Example https://bit.ly/3h1JyNe ➜ How to write a strategy plan: Ikea Example : https://bit.ly/3zRER1j ➜ What is an insight vs observation : https://bit.ly/3cwW8mI ➜ How to write a creative brief? The Problem Statement https://bit.ly/3jcHTY6 ➜ Creative Strategy In Advertising: HP Example : https://bit.ly/3db4Dnt ————————— 🔴 SUBSCRIBE & LEARN STRATEGY:    / juliancole   ————————— 🔥 Follow me on INSTAGRAM:   / byjuliancole   TWITTER:   / juliancole   ————————— ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards. WEBSITE: https://strategyfinishingschool.com/