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Mike Barry, Sustainable Business Strategic Advisor, former Director of Sustainable Business at leading British retailer Marks and Spencer and sustainability extraordinaire, shares how M&S's Plan A became an example of successful sustainability storytelling not just for the sustainability experts but for the wider public and retail sector. In this episode of the Good Communicator Podcast, Mike also shares with Virginia what he has learned in his career so far, what the future of sustainability might look like, and some amazing communication and career tips anyone who wants to make a difference can adopt today. Some resources: Mike's website: www.Mikebarryeco.earth https://corporate.marksandspencer.com... DiSC personalities: https://www.discprofile.com/disc-styles