Digital Marketing for Kenyan Businesses – Full 2025 Guide скачать в хорошем качестве

Digital Marketing for Kenyan Businesses – Full 2025 Guide

Digital Marketing for Kenyan Business Owners | Elvis Gitau Webinar (2025 Full Training) In this session, I break down everything a Kenyan business owner needs to know about digital marketing in 2025 — from understanding what it is, how it compares to traditional marketing, to real examples of how it can drive sales, visibility, and growth. I didn’t just teach theory — I shared raw, honest insights from running campaigns, working with local businesses, and using AI tools like ChatGPT and Canva to make execution smarter and faster. ✅ What We Covered: 👉 What Digital Marketing Actually Is I explained digital marketing in plain terms — using the internet, platforms like WhatsApp and Instagram, and tools like websites and Google to reach your customers where they are (on their phones). I compared this to old-school methods like flyers, newspapers, and t-shirts — and why most of them no longer work. 👉 7 Powerful Digital Marketing Strategies for Kenyan SMEs I broke down each strategy and how it applies locally: – Social Media Marketing (FB, IG, TikTok) – Content Marketing (tutorials, storytelling, blogs) – SEO (get found on Google when clients search) – WhatsApp and SMS Marketing – Google My Business & Reviews – Paid Ads (FB, Google, IG) – Email Marketing & Customer Retention 👉 Real Business Examples from Kenya I shared two detailed case studies: – An electronics shop in Nairobi using flash sale ads, WhatsApp, and a one-page website – A used household item seller using TikTok, Facebook Marketplace, Google Forms, and broadcasts These weren’t hypothetical — they showed exactly how simple tools can drive real revenue. 👉 AI Tools That Save Time & Grow Sales I introduced powerful tools like: – ChatGPT: Write captions, generate ad copy, customer replies – Canva: Create posters, flyers, reels – Freepik AI: Product visuals – Buffer: Schedule your content – WhatsApp Business: Set up automated replies and broadcasts – Google Forms: Collect customer info These tools are FREE or affordable — and I use them daily. 👉 The Role of a Digital Marketer I explained what digital marketers actually do: build websites, manage pages, run ads, track results, and create systems. Whether you’re a DIY business owner or want to delegate, understanding this is key. 👉 Common Mistakes to Avoid I addressed issues I see every day: ❌ Boosting posts blindly ❌ Not replying to DMs or comments ❌ Having no call-to-action ❌ Reposting the same image everywhere ❌ Giving up after one failed ad I shared how to fix each of these with a smarter strategy. 👉 Getting Started in 2025 as a Business Owner We wrapped up with the digital assets you must have: – Google Business Profile – At least 1 active platform – Basic website or landing page – A lead collection system (Google Form, WhatsApp) – Use of at least 1 AI tool And finally, I gave a beginner action plan: pick your product, know your ideal client, choose 1–2 platforms, post 3x a week, learn 1 tool (e.g. Canva), and start collecting contacts. ✅ This Webinar Is for You If… – You run a business in Kenya (or Africa) – You want to stop guessing and start marketing properly – You’ve tried “boosting” and got nothing – You want your WhatsApp or Instagram to bring real leads – You want to grow — without wasting time or money 📌 Learn With Me: This session is part of my ongoing training on digital skills, freelancing, AI tools, and business growth. You can register for future classes, webinars, or access recordings via https://elvisw.online 🔔 Subscribe and turn on notifications for more training: – AI Tools for Business – Personal Branding – WhatsApp & Email Marketing – Digital Ads in Kenya – SEO for Beginners – Social Media Strategy #DigitalMarketingKenya #ElvisGitau #AIforMarketing #FreelancingKenya #OnlineBusinessKenya #WhatsAppMarketing #FacebookAdsKenya #SmallBusinessGrowth #DigitalSkills2025 #MarketingTipsAfrica