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Brian and Patience discuss how consistency is vital in our external communications, such as emails or social posts, to maintain and nurture our relationships with others. They notice that inconsistency can lead to missed opportunities or reduced engagement with the firm. The hosts argue that lack of consistency primarily results from being too busy to prioritize communication. However, failing to converse regularly can hinder growth and make it difficult to re-engage after bouts of inactivity. Highlights What might look like with inconsistent communication The hurdles to consistency How to maintain authenticity while being consistent Finding a balance in communicating without expecting immediate results The longevity of social media posts How consistency makes you familiar and noticeable Understanding that consistency does not equate to constantly sharing everything major The key takeaway: Without consistency, success in communication is dependent on luck Episode Resources Connect with Brian Jones and Patience Jones https://graphicmachine.com/ / graphicmachine / graphicmachine / patiencejones