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In this episode of The IJK Podcast, host Imad-Jack Karam sits down with Dr. Robert Cialdini, the world-renowned psychologist and author of the bestselling books Influence and Pre-Suasion. Dr. Cialdini’s groundbreaking research on the psychology of persuasion has shaped how businesses, leaders, and everyday people understand influence. Together, we explore how his seven timeless principles apply in today’s fast-changing digital world — and what they mean for business, leadership, marketing, and communication in the age of AI. In this conversation, we cover: How the Seven Principles of Influence hold up in 2025 The art of Pre-Suasion in an attention-scarce world The application of influence principles in the digital world Using influence ethically in leadership and business Influence and LLMs What the future of influence might look like If you’ve ever wondered why people say yes — and how influence can be used ethically to inspire action — this episode is for you. 🔔 Subscribe for more conversations on psychology, leadership, technology, and personal growth. Link to Influence Unleashed, Dr. Cialdini's 2-day event on Dec 5-6th 2025 in Arizona: https://cialdini.com/decevent Dr Robert Cialdini's official website: https://cialdini.com/ #RobertCialdini #Influence #PsychologyOfInfluence #Persuasion #PreSuasion #BehavioralScience #EthicalPersuasion 0:00 – Intro & Dr. Cialdini's bio 1:08 – Origin: why persuasion 2:37 – Writing Influence & speaking beyond academia 8:29 – The 7 Principles of Influence 22:07 – Unity vs. Liking 26:36 – Cialdini's favorite: Social Proof 29:10 – Pitfall: Authority vs In Authority 37:52 – Pre-suasion: priming & timing 45:08 – Influence in AI/LLMs (“sweet-talking the machine”) 52:34 – Influence & Ethics: use what’s already true 54:13 – Manager playbook: practical tips that work 59:19 – “Small Bigs”: ask for advice, not feedback 1:02:02 – Where to follow Dr. Cialdini + event info & closing