Don't Blame it on Your MUM, Cindy Krum, Mobile SEO, Google MUM & Google's Future, SEMrush SummerJam скачать в хорошем качестве

Don't Blame it on Your MUM, Cindy Krum, Mobile SEO, Google MUM & Google's Future, SEMrush SummerJam

Cindy Krum, CEO of @MobileMoxie shares a presentation from SEMrush SummerJam 2022. It is all about Google's MUM multi-modal search and understanding model. MUM and Multisearch will help usher in the potential for Google to be more cross-device, more multi-modal, and more conversational. It will go as far as to allow searchers to submit queries that are missing the main entity in the query, because the main entity is represented with a picture - or maybe something else, like video, audio or a map. In this presentation, you will learn about how and why Google cares so much about voice search, visual search and the different kinds of Speakable Schema, like How To, FAQ and Q&A. It will talk about the impact of Google's new focus on Signed Exchanges, their CDN, media meta tags, security.txt, and the new Google Analytics, GA4.