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In this episode of the COMMSversations podcast, host Enrico Dinges talks with John Friedman, a business consultant and sustainability strategist, about the intersection of sustainability and communications. They explore how companies can authentically lead with purpose, the challenges of embedding sustainability into corporate strategy, and the role of communication in driving sustainability initiatives. John shares insights from his career, including his work with Sodexo and his book on managing sustainability. *John’s Profile:* / johnfriedman *Website:*http://huffpost.com/author/jtfkrf-769...) *Book:*https://www.amazon.com/Managing-Susta... * Links to data: · http://www.diversityresources.com/98-... · https://www.forbes.com/advisor/invest... · https://www.ga-institute.com/research... · https://www.ga-institute.com/research... · https://fortune.com/article/dei-winni...