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This week on Cruise Pioneers, Birgit Liodden is joined by Kaupo Läänerand, Estonia’s Deputy Minister for Maritime and Water Affairs. With over a decade of hands-on maritime experience and a background in managing the largest government-owned fleet in Estonia, Kaupo brings a unique, systems-level perspective to the future of ocean innovation. Together, they explore Estonia’s bold leadership in maritime sustainability, digitalisation, and smart technologies—from AI integration in industry, to pioneering smart port and ship solutions. Kaupo shares how Estonia is power-coupling across the maritime value chain. Addressing unresolved challenges of green retrofitting, digital bottlenecks, and cybersecurity—and how Estonia’s €25 million grant for green ship retrofits opens the door for cruise lines and startups to co-create radical solutions. The episode highlights real opportunities for cruise lines and Estonian innovators to co-create solutions in areas like shore power, cybersecurity, and circular shipbuilding towards a sustainable future for cruise. This podcast was brought to you by Trade Estonia and the Ministry of Foreign Affairs of Estonia. Funded by the European Union–NextGenerationEU.