EDRINGTON - CHAB Agency - Macallan - "The Reach" скачать в хорошем качестве

EDRINGTON - CHAB Agency - Macallan - "The Reach"

In February, Chab Agency partnered with The Macallan to unveil The Reach in Asia, the world’s oldest single malt Scotch whisky ever released, 81 years in the making. Distilled in 1940, during one of history’s most turbulent times, The Reach matured for over eight decades in a single, sherry-seasoned oak cask. Its release is a tribute to patience, legacy, and the craftsmanship that defines The Macallan. Hosted at CHIJMES Hall in Singapore, the launch gathered an exclusive group of guests and media for a once-in-a-lifetime experience. Guests were invited into The Gallery, an immersive exhibition narrating the whisky’s journey from cask to glass, followed by an exquisite dining reveal marked by a kabuki drop and bespoke whisky pairing. With its deep auburn tone, subtle smokiness, and antique oak finish, The Reach embodies the timeless artistry of whisky-making and the spirit of reaching across generations. From creative concept to final execution, Chab Agency delivered an event worthy of this historic release: refined, immersive, and emotionally resonant. 📩 www.chabagency.com | info@chabagency.com #ChabAgency #TheMacallan #TheReach #WhiskyExperience #LuxuryEvents #ExperientialMarketing #BrandExperience #Singapore #CHIJMES #Edrington