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Most people think job security disappears when layoffs begin. That’s no longer how it works. Apply for the Positioning Sprint (Currently Application-Only) https://www.brendandell.com/positioni... ⸻ For decades, insecurity at work followed a familiar pattern. Demand dropped. Companies cut headcount. Unemployment rose. And then people panicked. What’s happening now is different. Today, work feels unstable before layoffs happen. Teams stay the same size. Roles quietly expand. Expectations rise — while leverage shrinks. In this video, I explain the most ignored form of unemployment in the modern economy: replaceability. Invisible layoffs don’t show up in the data right away. They show up in how work gets redesigned — so no single person is structurally necessary. AI didn’t cause this shift. It accelerated it. By lowering the cost of substituting one person for another, companies gain leverage without ever firing anyone. Your job still exists — but your negotiating power quietly erodes. In this video, I break down: • Why insecurity now arrives before job loss • How commoditization actually works in white-collar roles • Why effort and reliability no longer protect you • And what makes certain professionals genuinely hard to replace The goal isn’t fear. It’s clarity. Because the mistake most people make is measuring safety by whether they’re still employed — instead of whether their leverage is growing or shrinking. If you want help repositioning your work so it’s harder to substitute — by owning outcomes, processes, or a clear reputation — that’s exactly what the Positioning Sprint is designed to do. No pressure. It’s linked above. In future videos, I’ll go deeper into how I applied these ideas to my own career — and how moving from task execution to leverage changed how I got paid, long before AI entered the picture.