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Creating Repeat Customers: Why They Matter More Than You Think In this episode, Annie explores why repeat customers are more valuable than constantly chasing new ones. She shares how simple follow-ups, customer tracking, and gentle reminders can turn one-off orders into repeat bookings, without being pushy or salesy. If you want a calmer, more sustainable baking business, this episode shows how building loyalty can do the heavy lifting for you. For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For structured support, training and accountability, including privacy notice template: Join The Home Baking Business Academy Membership https://anniebennett.co.uk/the-home-b... For free tips, insight and real-world business talk: Follow me on social media / thehomebakingbusinessacademy / thehomebakingbusinessacademy / hbbacademy / annie-bennett-hbba For her website with all this and more: anniebennett.co.uk (http://anniebennett.co.uk) GDPR: information Commissioners Office (ICO) Find out if you need to register: https://ico.org.uk/for-organisations/...