Lucky Design Associates - the 25th year celebrative reel скачать в хорошем качестве

Lucky Design Associates - the 25th year celebrative reel

I’ve always believed that following the great masters — and drawing guidance and inspiration from them — is one of the cornerstones of design, beyond pure creativity.Something else I’ve learned from them, and especially from my “spiritual mentor,” the great Massimo Vignelli, is that design truly is one. Good design can happen anywhere — even in a small borderland — working with clients both humble and ambitious. The principles that have always guided us are simple yet timeless: clear communication with a sense of purpose, and whenever possible, a vision that embraces art and culture.Maybe, at times, we’ve managed to achieve that — thanks to the many talented people who’ve crossed my path. Seasoned professionals and bright young minds, from whom I’ve learned endlessly and who have given me so much — in photography, video, branding, packaging, web, CGI... the list could go on.To all of you, thank you. You know I carry you with me. It’s never easy to sum up 25 years of dedication, challenges, joy, and failure in just a few seconds. But since the moment seemed right — and someone kindly reminded me I’d never shared a reel of my work — I tried to distill some of my most meaningful memories here.