Ecommerce Trends 2026: Google AI, Temu & CPC Forecast скачать в хорошем качестве

Ecommerce Trends 2026: Google AI, Temu & CPC Forecast

In the final episode of 2025, Chris and Mike trade their suits for matching Christmas pajamas to deliver a raw, honest review of the year in digital marketing. 🎄 They break down the biggest surprises of the year, from Google’s unexpected pivot toward transparency to the "Naughty List" players who frustrated the industry. Mike reveals details about his behind-the-scenes meeting with Temu, while Chris explains why Mark Zuckerberg is on his bad side this year. Plus, we look ahead to 2026. Will CPCs finally slow down? What is "Gen 2 Commerce," and how will AI reshape the shopping experience next year? In this episode, Mike and Chris cover: • The 2025 in Review: Highs, lows, and navigating information overload. • The Naughty & Nice List: Why Google’s PMax updates won us over, and why Meta’s ad strategy is failing agencies. • The Temu Report: Mike’s personal experience meeting with Temu reps. • 2026 Predictions: Economic outlook, AI commerce features, and the future of media buying. Ready to grow your Ecommerce business? Visit us at: https://smarter-ecommerce.com --- Timestamps: 00:00 - Intro: Matching PJ’s & Holiday Vibes 02:08 - 2025 Highlights & Lowlights: Burnout vs. Breakthroughs 12:15 - The Nice List: Why We Are "Team Google" This Year 13:45 - Google’s Product Strategy Pivot (Transparency in PMax) 14:55 - The Naughty List: Mike’s Meeting with Temu 19:30 - Why Mark Zuckerberg & Meta are on the Naughty List 25:35 - 2026 Predictions: Macroeconomics & Consumer Confidence 27:00 - "Gen 2 Commerce": Google’s Secret AI Roadmap 29:45 - Will CPCs (Cost Per Click) Drop in 2026? 32:00 - New Year’s Resolutions: Better Reporting & Less Ghosting 36:00 - Final Thoughts & Outro --- About smec (Smarter Ecommerce): Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control. The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution. As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.