AI-Powered Pipeline Growth: Insights from ThoughtSpot | CMO Chats by The Ortus Club скачать в хорошем качестве

AI-Powered Pipeline Growth: Insights from ThoughtSpot | CMO Chats by The Ortus Club

In this episode of CMO Chats, Katie Marcham, VP of Marketing at ThoughtSpot, shares how she leads EMEA and APJ marketing for a fast-growing AI analytics company. Discover how modern B2B marketing drives pipeline growth, builds brand authority in a crowded AI market, and positions agentic analytics for enterprise success. Katie breaks down her pipeline-first mindset, product-led storytelling strategy, and approach to cutting through AI market noise. She explores balancing brand and revenue, leveraging real-time data and conversational AI for executive credibility, and why marketing leaders must act as “ringmasters” to align teams, drive impact, and accelerate enterprise growth. 00:05 - Introductions 00:21 - Career Background 02:12 - Driving Pipeline for ThoughSpot 02:45 - Elevating the AI Analytics Narrative 03:25 - Balancing Brand Awareness and Pipeline 04:35 - How to Lead with Product 06:33 - Leveraging Data and AI 08:33 - Advice for Starting in Marketing 10:00 - Marketer as Ringmaster Click the links below to inquire about our services: Roundtables - https://www.ortusclub.com/roundtables/ Masterclasses - https://www.ortusclub.com/masterclass... Virtual Events - https://www.ortusclub.com/virtual-eve... Large-Scale Events and Summits - https://www.ortusclub.com/summits-and... Partner Events - https://www.ortusclub.com/partner-eve... The Ortus Club hosts 2,500+ executive knowledge-sharing events across 40+ countries. Learn more at ortusclub.com #cmointerview #executiveroundtable #b2bevents #aipoweredmarketing #aianalytics #ortusclub #cmochats #executivenetworking #knowledgesharing #thoughtspot #vpofmarketing