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Subscribe on YouTube: http://bit.ly/lbsyoutube Follow on Twitter: / lbs Too many companies are managed not by leaders, but by mere role players and faceless bureaucrats. What does it take to be a real leader-one who is confident in who she is and what she stands for, and who truly inspires people to achieve extraordinary results? Professors Rob Goffee and Gareth Jones argue that leaders don't become great by aspiring to a list of universal character traits. Rather, effective leaders are authentic: they deploy individual strengths to engage followers' hearts, minds, and souls. They are skillful at consistently being themselves, even as they alter their behaviors to respond effectively in changing contexts. About the HR Strategy Forum This annual London Business School Executive Education event brings together world class academics and leaders at the forefront of management thinking and practice, to discuss the latest in strategic organisational development. This exclusive interactive forum provides senior HR, Learning and Development and Strategy leaders with unique insights and practical takeaways, all designed to help shape the future of their company. Learn more about the HR Strategy Forum: https://goo.gl/ZDx0n6