Martech Misalignment Adds Up to Wasted Budgets | What's New? скачать в хорошем качестве

Martech Misalignment Adds Up to Wasted Budgets | What's New?

🌎 The content marketing news you need to lead from Content Marketing Institute’s Robert Rose. A new CMO study from Duke University projects that any growth marketers see in their budgets over the next five years will mainly be spent on managing technology. Yet, the report also finds that marketers are only using about 56% of tech solutions they buy. Robert Rose says if these trends bear out, marketers risk bleeding ROI unless they reorient their systems around integrated processes and collaborative workflows. 📣So, what do you think? Instead of spending more budget on tech that won’t be used efficiently (or at all), what would you use those funds to achieve? Let us know in the comments. 👀 Related: 9 Actions You Can Take To Get Better Content Results Without Spending More - https://contentmarketinginstitute.com... ⭐️Sources: https://chiefmartec.com/2024/04/16-ye... https://cmosurvey.org/marketers-spend...