Japanese politicians use social media for the first time in their campaigns скачать в хорошем качестве

Japanese politicians use social media for the first time in their campaigns

(4 Jul 2013) SHOTLIST AP TELEVISION Saitama Prefecture - 4 July 2013 1. Mid of campaign staffer taking photo using tablet computer 2. Wide of ruling (Liberal Democratic (LDP) party candidate and his supporters chanting on his campaign truck during rally; zoom in 3. Close of campaign staffer using tablet computer Tokyo - 2 July 2013 4. Pan of internet election strategy team at LDP headquarters 5. Close of tablet computer 6. Mid of team member holding tablet computer 7. Focus pull from screen showing game app featuring Japanese Prime Minister Shinzo Abe to Takuya Hirai, head of the LDP's internet election strategy team 8. SOUNDBITE (Japanese) Takuya Hirai, head of the internet election strategy team for the Liberal Democratic Party: "It (the campaign strategy) will be the same as it has been. However, take for example speeches in the streets, or other campaign speeches. Photos and video of these can be disseminated and that means we can reach people who weren't actually there. In that sense, I think there will be some kind of an effect." Saitama Prefecture - 4 July 2013 9. Wide of people in street near Urawa station 10. SOUNDBITE (Japanese) Masafumi Kanai, 26, marketing employee: "I think it's a good thing, it's appropriate for the times we live in." 11. SOUNDBITE (Japanese) Nose (pronounced No-seh; second name not given): "I'm worried that there could be false rumours (on the internet), or something confusing, that might make a big impact, the wrong kind of impact." Tokyo - 3 July 2013 12. Wide of Jeffrey Kingston, Director of Asian Studies at Temple University, sitting in his office 13. SOUNDBITE (English) Jeffrey Kingston, Director of Asian Studies at Temple University: "The problem is a lot of politicians are not adept at social media and they've had some seminars and I'm sure their assistants will help. I don't think it's going to be much of a game changer. I think that the problem will be information overload, and voters won't know what's the dross and what's valuable information and so, in a sense, I think it will add to the frustration of voters. And, typically in the internet, it's a chance for the worst characteristics of people to come out." Tokyo - 2 July 2013 14. Zoom in to Abe and Sheryl Sandberg, Chief Operating Officer at Facebook, shaking hands and posing for cameras 15. Wide of Abe and Sandberg STORYLINE: Japan's ruling Liberal Democratic party began campaigning for parliamentary elections on Thursday - with a particular emphasis on using technology as a campaign tool. Takuya Hirai, head of the LDP's internet election strategy team, says that though the party's campaigns will be conducted as normal, campaigners will gather as much media of events as they can in order to spread their message online. "It (the campaign strategy) will be the same as it has been," Hirai told the Associated Press. "However, take for example speeches in the streets, or other campaign speeches. Photos and video of these can be disseminated and that means we can reach people who weren't actually there. In that sense, I think there will be some kind of an effect." Some potential voters in Tokyo sounded positive about the strategy on Thursday, with one man describing the online initiative as "appropriate for the times". But others worry that the new emphasis on social media may lead to the dissemination of false rumours. Jeffrey Kingston, Director of Asian Studies at Temple University, is also sceptical. "I think that the problem will be information overload, and voters won't know what's the dross and what's valuable information," he said. Find out more about AP Archive: http://www.aparchive.com/HowWeWork Twitter:   / ap_archive   Facebook:   / aparchives   ​​ Instagram:   / apnews   You can license this story through AP Archive: http://www.aparchive.com/metadata/you...