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The Campaign Canvas elements provide you with the ability to control very specific actions based on both known profile data & the behaviour of individual campaign members. Adaptive campaign orchestration Create dynamic campaigns that will intrigue buyers and intelligently adapt the experience based on a buyer’s real-time activities at every stage of the customer journey. Create campaigns that adapt Respond to unpredictable customer journeys. Eloqua can listen for key activities and adapt the experience or move customers to a different campaign to better match their interests. Deploy campaigns faster Easily create multi-step or simple campaigns in minutes using an intuitive drag and drop interface that spans multiple channels, such as email, display, search, web, video and mobile. Does the above sound like a "sales speal"? Well, it is. That's how Oracle positions Eloqua on their website. We have to tell you, we agree - you can do all of the above and during this replay we'll show you how to do just that, well as much as we can in an hour.