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Mysore Deep Perfumery House (MDPH), popularly known for their brand Zed Black has built an Rs. 800 Crore+ Agarbatti Business from India. We talk to Ankit Agarwal, Partner at MDPH about how he has scaled the business profitably over the last 17 years on this episode of The Indian Dream Podcast. We talk about the following things on the Podcast: 00:00 - Agarbatti or Incense Sticks Market in India & Policy Changes of 2019 05:05 - Start of MDPH in 1992 after 7 Failed Businesses 08:26 - How Zed Black Brand Started and why it became a hit across India 10:09 - Three most important things about the business: Packaging, Distribution and Fragrance. 16:28 - How Zed Black moved to Advanced Payments with Distributors to Unlock Growth 26:20 - Why Zed Black kept uniform pricing in a business that's dominated by Regional Players with different pricing per region 28:52 - Export Market for Agarbattis 30:39 - The Technology and R&D Investment in Manufacturing. World's Largest Manufacturing Plant of Agarbattis 34:18 - Why Zed Black decided to get Mahendra Singh Dhoni & Hrithik Roshan to Endorse the Brand 40:20 - How should Entrepreneurs take advice from experienced people 45:59 - Why Zed Black's Deodrant Business Failed If you want to stay updated about our latest episodes or just want to say hi, you can join our No Spam WhatsApp group here: https://bit.ly/3Q0To2K