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Welcome to the first episode of STR Pricing Pulse, powered by Launchbase and Beyond. Hosted by Launchbase Co-Founders, James Varley and Zak Ali, this episode dives into one of the biggest opportunities in the STR calendar – the 2026 FIFA World Cup. We cover: • What hosts can learn from Russia 2018 • Why demand won’t be “blanket high” across the tournament • Why you should treat it like a series of Taylor Swift concerts (match-day spikes) • What the Beyond data is telling us right now • Minimum stay strategies during major events • How to capture demand without killing visibility • What to do if your calendar is still empty • What “good performance” actually looks like If you operate in a host city — or anywhere near one — this is essential listening. Be led by the data Be strategic with length of stay Stay alert and follow the event 0:00 Episode starts 1:51 What we can learn from the Russia 2018 FIFA World Cup 4:02 There will not blanket high demand throughout the tournament 5:54 Think of the World Cup like a series of Taylor Swift concerts (in this case, match days) 7:04 What the Beyond data is telling us 9:20 What you need to do now to capture demand 11:24 Be led by the data in terms of what is converting 13:33 Minimum stay strategies during the FIFA World Cup 15:00 There will still be business not linked to the World Cup 16:31 How to find out who is searching for your property 18:55 What to do if you’re facing an empty calendar 21:17 Ensure your length of stay strategy ensures you’re still being seen 23:10 Be alert and follow the event if you have rentals in a host city 23:43 What does good performance look like? James Varley: / jdsvarley Zak Ali: / zak-a-056b2714 Revenue. Marketing. Demand. Dialled in. Launchbase was created to help short-term rental operators and property managers align revenue management, marketing, and demand around a single commercial strategy. Find out more: james@launchbase.club Beyond is the Exclusive Data Partner of Launchbase. Ready to earn more money from your vacation rental? Try Beyond today: https://go.beyondpricing.com/en/demo-... STR Pricing Pulse is a data-driven monthly podcast focused on revenue management for short-term rentals, Airbnb hosts, and vacation rental property managers who want to maximise occupancy, ADR, and overall revenue performance. Hosted by James Varley and Zak Ali, Co-Founders of Launchbase, the show breaks down real-time STR data, pricing strategy, demand forecasting, event-based revenue optimisation, minimum stay strategy, booking window analysis, conversion trends, and dynamic pricing tactics that help operators outperform their market. Powered by Launchbase and supported by Beyond as its Exclusive Data Partner, STR Pricing Pulse leverages advanced vacation rental analytics and revenue management insights to help hosts, property managers, and investors make smarter, data-led decisions in an increasingly competitive short-term rental marketplace.