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In this video, we break down the most common business models you'll work with as a performance marketer — and how your strategy needs to adapt based on the model. Whether it’s D2C, SaaS, Coaching, or Lead Generation, the campaign planning, KPIs, landing pages, and nurturing strategy all change. ✅ What You’ll Learn: The 3 most common business models Key metrics and goals that matter for each (e.g. AOV, LTV, CAC) Deriving KPIs from business numbers Developing a performance marketing mindset This video is a must-watch before diving into any campaign strategy, as great execution starts with a solid business understanding. Here is the sheet link as promised: https://docs.google.com/spreadsheets/... — 🧠 This series covers: Full-funnel performance strategy Meta, Google & LinkedIn ads Landing page CRO, WhatsApp/Email nurturing GA4, GTM, Attribution & Reporting AI for performance marketing 👉 Subscribe to stay updated: @GrowthGrad 💬 Drop a comment: Which business model do you currently work with? #PerformanceMarketing #D2Cmarketing #LeadGeneration #SaaSMarketing #DigitalMarketingCourse #MarketingStrategy #MediaBuying #marketinganalytics — Links: 💼 Follow on Facebook: / growthgradacademy 📸 Follow on Instagram: / growthgrad 🔔 Turn on notifications to stay updated with new uploads