Love the Problem | INDUSTRY: The Product Conference 2018 скачать в хорошем качестве

Love the Problem | INDUSTRY: The Product Conference 2018

With Ash Maurya, Founder at LEANSTACK Most products fail, simply because we build something nobody wants. This begs the obvious question: Why does this happen and how do you build what customers do want? Traditional approaches like surveys, focus groups, and even directly asking customers don’t work because customers themselves often don’t know what they want. This talk took place at the 2018 Global edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Public Auditorium in Cleveland, Ohio. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.