Rafaela Ellensburg on Content engineering in ’26 - a Boye & Co members call скачать в хорошем качестве

Rafaela Ellensburg on Content engineering in ’26 - a Boye & Co members call

Content engineering is entering a new phase. In 2026, it is no longer only about structure and reuse, but about designing content so it can work effectively with AI, systems, and people across complex environments. In this member call, Rafaela Ellensburg will share how she is thinking about content engineering right now, grounded in practical experience rather than predictions or hype. The focus is on what is genuinely changing, what still matters, and where teams risk overcomplicating their work. Rafaela Ellensburg works at the intersection of content, systems, and technology, with a strong focus on how content is modelled, operationalised, and made usable across complex digital landscapes. She has worked closely with content teams navigating AI, automation, and large-scale content ecosystems, helping organisations make deliberate, sustainable choices rather than chasing tools or trends. For more details, slides and additional reading see https://www.boye-co.com/blog/2026/2/c...