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Growth marketing for small businesses with Hemant Varshney, Founder & CEO of DigiCom (a growth marketing agency) Short Summary of the discussion:- As the CEO and founder of DigiCom, a growth marketing agency, Hemant Varshney Founder & CEO of DigiCom" discussed the topic of growth marketing, specifically for small businesses. He defines growth marketing as the process of acquiring customers in order to grow a business and distinguishes it from other forms of marketing. Hemant suggests that small businesses should first set up their social media pages, and websites, and focus on the problem they are trying to solve. He also suggests being creative and using paid media once the business has a following. Hemant emphasizes the importance of defining the target audience and creating a buyer profile in order to effectively target customers. He suggests starting small and focusing on a specific geographic area before expanding. #smallbusiness #Marketing #advertising #businessgrowth #kajmasterclass