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I used to think product discovery was just a one-off sprint. Run some workshops, do a few interviews, then you’re done. Onto delivery. But that was completely wrong. If you're a Product Manager or a Product Leader who wants to solve customer problems faster, deliver results that actually matter for the business and engage your entire team, then this is for you. This video breaks down how to actually do discovery in a way that works – continuously, with your whole team involved, and focused on solving real customer problems. Not just ticking boxes or running more meetings. What you’ll get here isn’t theory. It’s a practical guide to setting up discovery as a repeatable, team-wide practice that ships value faster – and reduces the risk of building the wrong thing. Stick around to the end for five simple but critical tips that make the difference between chaotic guessing and real customer impact. Here’s what’s inside: Why discovery isn’t a phase and never should be The four product risks you need to uncover before you ship The difference between problem discovery and solution discovery (they’re not the same) What a product trio is and why you need one How to structure your discovery work using Opportunity Solution Trees What assumptions are actually worth testing (and which ones to ignore) Why fast, safe experimentation beats perfect research When to set OKRs and how to tie them into your discovery work And yes, I’ll also walk through the biggest mistakes I see teams make, and how to avoid them – including the one where discovery becomes a never-ending pit of research with no actual delivery. If you’ve ever felt stuck between strategy and shipping, this video will give you a way forward. Chapters 0:00 – The myth of one-off discovery 1:10 – 4 Big Risk for Products 2:05 – Problem Discovery and Solution Discovery 3:48 – Continuous Discovery 4:01 – 4 Discovery Principles 6:35 – Steps to get started on Continuous Product Discovery 8:33 – Solution Discovery Space 12:23 – 5 Tips to make an incredible Product Discovery #productdiscovery #productmanagement #ContinuousDiscovery #BuildBetterProducts #customercentric #okr #jobstobedone #productstrategy