Newsjacking Defined: DAVID MEERMAN SCOTT – Fearless Marketing скачать в хорошем качестве

Newsjacking Defined: DAVID MEERMAN SCOTT – Fearless Marketing

http://www.damelionetwork.com/our-spe... Learn Newsjacking – capitalize on breaking news to drive business growth. This groundbreaking marketing practice is the future of pr in a real time social media world, says DAVID MEERMAN SCOTT. Here, David shares content marketing best practices. Included, how the new rules of marketing & pr work with real-time news. David Meerman Scott—master of the new rules for marketing/pr and sales—works with leaders across industries and around the world on new ways to grow their business in our always-on, Web-driven world. David knows first-hand that today’s biggest business growth comes from reaching customers directly—in “real” time, using new channels and low- or no-cost strategies. Speed and agility are in. (Elaborate planning and large media budgets are out.) You can now generate attention for your product, service or idea in minutes—not months. Once you gain the ability to execute marketing or PR efforts right now, or whenever the moment is ripe, you gain tremendous competitive advantage. David—whose books and blogs are must-reads—shows how leaders across industries can tap into the tremendous opportunities of today’s communications revolution. His groundbreaking strategies don’t just slap social media onto dusty old practices. They reinvent the way business engages with the marketplace—and captures hearts and minds. David is author or co-author of 10 books (including 4 international bestsellers) with over 1 million books in print. The New Rules of Marketing & PR is a modern business classic—now in its 5th edition with over 350,000 copies sold—and has been put to work in hundreds of business schools. Newsjacking and The New Rules of Sales and Service have each broken new ground. Marketing the Moon is being made into a feature film. David is also co-author of Marketing Lessons from The Grateful Dead. David is an in-demand speaker in 40 countries and on seven continents. His fresh, entertaining presentations—tailored for each audience—inspire people to set aside fear and old ideas. Audiences are energized by David’s rapid-fire style, video clips, bold images and success stories. They walk away knowing how to use web-based channels, data and groundbreaking strategies like Newsjacking to grow their business and generate more attention—fast. They understand how to use speed and immediacy as strategic weapons. David brings in-depth real-world experience to every engagement. At 26, he moved to Tokyo to establish the Japan office of a real-time Wall Street economic advisory firm. He worked for several real-time global media companies in Tokyo, then Hong Kong. David was Knight-Ridder’s marketing director in Asia before moving to Boston as marketing VP for two publicly-traded companies. Then David began consulting—helping clients grow their business using new channels and agile, real-time practices. Today, David also works with emerging companies whose aim is to transform their industries through new and disruptive products and services. He serve on the advisory boards of Board of advisors of HubSpot, GrabCAD, ExpertFile, VisibleGains, GutCheck, the Grateful Dead Archive at UC Santa Cruz, HeadCount, and Nashaquisset. For more: https://goo.gl/9a9MlR