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In this webinar, we brought together experienced marketing leaders to discuss what actually goes into building high-performing digital ad campaigns. The session begins with a thought leadership panel featuring insights from: • A CEO of a marketing agency (Paxton Gray, CEO at 97th Floor) • A Head of Acquisition working with freelance marketing teams (Derek Cohen, Head of Acquisition at Sunrun) • A VP of Marketing at a major company Rob Lamb, VP of Marketing at Blueshift) They share their perspectives on campaign strategy, creative testing, performance marketing, and what separates average ad campaigns from great ones. After the discussion, we hosted a *live campaign-building contest* where participants used **Leo**, the AI-powered advertising platform, to build a Meta ad campaign. Our panel reviewed the submissions and selected one winner to take home **$500**. If you're interested in learning how marketers approach campaign strategy — and seeing real campaigns built live — this recap walks through the entire event. Try Leo (AI-powered ad management platform): [https://leoads.ai/?utm_source=youtube...](https://leoads.ai/?utm_source=youtube...) Join the Leo marketing community on Slack: [https://leocollective.slack.com/join/...](https://leocollective.slack.com/join/...) Register for our next event – LinkedIn Ads Workshop: [https://luma.com/18qywqvj](https://luma.com/18qywqvj) Topics covered in this webinar • Meta ads campaign strategy • Creative testing and ad performance • How marketers structure campaigns • What separates great ad campaigns from average ones • Live campaign-building challenge