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Selling your first franchise units feels like momentum — until everything starts breaking. In this solo episode of The Franchise Scale Up Show, I explain what actually happens after your first three franchise units open, why it feels chaotic, and how to treat early franchise growth as a stress test instead of a setback. If you’re an emerging franchisor navigating early scale, this episode will help you avoid burnout, fix system gaps early, and build infrastructure that supports long-term growth. Time Stamps 00:00 Introduction: The Real Work Begins 00:34 Transitioning from Founder to Franchisor 01:03 The Franchise Scaleup Show: What to Expect 01:24 Episode Breakdown: Mindset, Units, and Shifts 01:55 Myth vs. Reality: The First Three Units 02:22 Stress Testing Your Franchise System 04:17 Five Essential Shifts for Founders 09:22 Warning Signs and Early Franchisee Management 11:27 Building a Scalable Franchise System 14:00 Tactical Takeaways and Conclusion If your first franchise openings exposed gaps you weren’t expecting, don’t panic — plan. Book your free Franchise Scale-Up Strategy Call at guycoffey.com. We’ll assess your systems, support, and growth plan so you can scale with confidence instead of chaos. Learn more about Guy Coffey.: LinkedIn: www.linkedin.com/in/guycoffey Website: www.guycoffey.com Instagram: @guycoffey