Netflix Is Bigger Than the Measurement скачать в хорошем качестве

Netflix Is Bigger Than the Measurement

Netflix keeps winning the streaming charts — but that may be part of the problem. In this week’s Media Play News × Next TMT conversation, Daniel Frankel and David Bloom dig into why traditional streaming ratings and rankings are increasingly misleading. With Netflix’s audience scale dwarfing competitors, comparing viewership across platforms like Netflix, Paramount+, Prime Video, Peacock, and Max is no longer an apples-to-apples exercise. The episode breaks down the limits of Netflix’s Top 10, Nielsen’s delayed data, and Samba TV’s smart-TV sampling, using recent hits like The Rip, No Time to Die, and Landman as case studies. The discussion also touches on Amazon licensing James Bond to Netflix, Netflix’s experimental live events, Paramount’s heavy reliance on franchise renewals, and why Peak TV is clearly in the rearview mirror. At its core, the conversation asks a blunt question: when one platform is this dominant, do rankings still mean what we think they do?