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While the average Americans have a hard time paying their loans or getting new ones, automakers and dealers are posting record profits. And it's all thanks to the rich. In the past five years, the share of people buying cars above $50,000 have increased by several-fold. Chasing the rich is the new growth strategy in many industries, including autos. Watch the video to learn more about how this shift happened and why economists warn it's risky. Chapters: 00:00 Introduction 01:26 Chapter 1: The data 04:26 Chapter 2: Tilting toward the rich 09:03 Chapter 3: Concerns Producer: Robert Ferris Editor: Evan Lee Miller, Darren Geeter Animation: Josh Kalvin, Jason Reginato Senior Managing Producer: Tala Hadavi Additional footage: Cadillac, Chevrolet, Ford, Getty Images, Honda, Hyundai, Kia, Lucid, Mercedes-Benz, Nissan, Porsche, Rivian, Stellantis, Toyota, Volkswagen » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to be your own boss? Sign up for Smarter by CNBC Make It's new online course, How To Start A Business: For First-Time Founders. Find step-by-step guidance for launching your first business, from testing your idea to growing your revenue. Sign up today with coupon code EARLYBIRD for an introductory discount of 30% off the regular course price of $127 (plus tax). Offer valid September 16 through September 30, 2025: https://cnb.cx/4gEgnhO Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Wealthy Buyers Suddenly Dominate Car Sales In The U.S.