You never had a plan - Jeff Sauer (Knowledge Land, USA) скачать в хорошем качестве

You never had a plan - Jeff Sauer (Knowledge Land, USA)

SUPERWEEK 2015 session by Jeff Sauer (Knowledge Land, USA)   / superweekeuropeananalyticssummit   Cure for analytics insanity: the definition of insanity is doing the same thing over and over again and expecting different results. That’s what web analytics have been doing for years as data collection becomes easier and quality solutions become less expensive. Instead of focusing on your business strategy and fitting the tool to our needs, we have done the opposite; developing strategies based on what is easy to measure in our tools of choice. This session will teach us how to cure that analytics insanity by taking a strategy first approach to analytics. ABOUT SUPERWEEK: SUPERWEEK conference is a unique, annual gathering of data evangelists, analysts and thought leaders of the Modern Web Industry. Featured speakers of SPWKs from 2012: Past speakers: Avinash Kaushik (Market Motive, USA), John Mueller (Google), Caleb Whitmore, Sam Briesemeister and Charles Farina (Analytics Pros, USA), Nick Mihailovski (Google, USA), Justin Cutroni (Google, USA), Doug Hall (ConversionWorks, UK), Rachel Sweeney (iProspect, UK), Ravi Pathak (Tatvic, India), Jesse Nichols (Google, USA), Yehoshua Coren (Analytics Ninja, Israel), Phil Pearce (Precision SEM - UK), Kristoffer Ewald (NetBooster, Denmark), Luigi Reggiani (Google Analytics & Attribution, France), Julien Coquet (Hub'Scan, France), Carmen Mardiros (Clear Clues, UK), Aurélie Pols (Mind Your Privacy), Peter O'Neill (L3 Analytics), Ralf Haberich (Webtrekk, Germany), Steen Rasmussen and Casper Blicher Olsen (IIH Nordic, Denmark), Craig Sullivan, Simo Ahava (Reaktor, Finland), Matt Gershoff (Conductrics, USA), Jeff Sauer (Knowledge Land, USA), Senior Webmaster Trends Analyst John Mueller and Gary Illyes from Google Switzerland, Jesse Nichols (Google Analytics Partner Program -- USA, Mountain View). Download the 2015 agenda in PDF at http://www.superweek.hu or check #SPWK Twitter stream here:   / spwk   See you in January 2016!