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👉🏽 Want more content? Join this channel for exclusive BTS, Workshops & Talks: / @thefutur 🔑 Stop Chasing Customers. Create Them. What if you never had to chase another client again? Learn how to create demand by repositioning your offer - just like Saul Goodman did. In this breakdown, Chris Do dissects a masterclass in positioning, marketing, and sales hidden inside an unlikely place: Better Call Saul. You’ll learn how Saul turned a dead-end cell phone gig into a thriving business by reframing the product and creating a new type of customer. If your business is stuck in the noise, this is how you break free. This video is for you if... 🎯 You feel like you're constantly chasing leads that never convert 🧲 You’re not standing out in a saturated market 😫 You're tired of “selling” and want demand to come to you 🛠️ You're stuck describing your offer in terms of features, not value 🧠 You want to understand real positioning—not just buzzwords 🌊 You’re ready to shift from red ocean to blue ocean strategy In this episode: 0:00 Intro 1:33 The Move Nobody Talks About 2:17 This Changes Everything 7:07 Truth About Standing Out 9:13 Activate THIS 12:02 Outro Resources & concepts mentioned: The Practice by Seth Godin Blue Ocean Strategy by W. Chan Kim The Brand Gap by Marty Neumeier 🔗 Connect: / thechrisdo 🎯 Ready to level up your content? Join Content Lab — My private community to grow your brand & audience: https://learn.thefutur.com/contentlab 🎵 Music by Epidemic Sound: http://share.epidemicsound.com/thefutur We love getting your letters. Send them here: The Futur c/o Chris Do 556 S. Fair Oaks Ave. #34 Pasadena CA 91105 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. -- Host: Chris Do (Bald Asian Guy Talks About Business) Cinematographers/Editors: @RodrigoTasca & @Tascastudios