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What started with three college friends looking for a healthy lunch in D.C. grew into @sweetgreen, a fast-growing restaurant business focused on salads and grain bowls. From a tiny 500-square-foot storefront to more than 220 locations nationwide, the Sweetgreen journey includes booking The Strokes for a "salad festival," adopting cutting-edge technology, and proving that fast food can include locally-sourced, farm-fresh ingredients. Watch co-founders Jonathan Neman, Nathaniel Ru, and Nicolas Jammet share how they have scaled the business in alignment with its core values, to a public company valued at $2.5 billion. Chapters: 00:00 Visiting a Sweetgreen location 01:06 How the three co-founders met 03:47: The original vision 11:52 Raising their first fundraising round 15:18 Launching the first location 17:28 Why Sweetgreen threw a music festival in the early years 23:50 Developing the company values 32:05 The strategies to get to scale 40:28 How Sweetgreen approaches real estate 45:15 The decision to go public 48:36 How their roles have changed over time 52:45: Developing the Sweetgreen app 56:23 How Sweetgreen approaches automation 01:02:50 When & how to speak out on political/social issues 📫 THE MASTERS OF SCALE NEWSLETTER 35,000+ read our free weekly newsletter packed with insights from the world’s most iconic business leaders. Sign up: https://hubs.la/Q01RPQH-0 🎧 LISTEN TO THE PODCAST Apple Podcasts: https://mastersofscale.com/ApplePodcasts Spotify: https://mastersofscale.com/Spotify 💻 LEARN MORE Our website: https://mastersofscale.com 🚀 JOIN OUR COMMUNITY LinkedIn: / 11096326 Facebook: / mastersofscale Instagram: / mastersofscale X/Twitter: https://x.com/mastersofscale TikTok: / mastersofscale 💡ABOUT US On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators (from companies like Uber, Airbnb, Apple, and Disney) join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman — LinkedIn co-founder and Greylock partner. From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise. #tech #entrepreneur #entrepreneurship #businesslessons #business #businessleadership #food #restaurant #sweetgreen #sustainability #healthy #health #healthyfood #healthylifestyle #mastersofscale #reidhoffman #founder #founderstories #founderstory #founders #startup #startupstories #startupbusiness #businessnews