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The best posting frequency for LinkedIn, backed by data. 📊 Should you post on LinkedIn once a week? Daily? Multiple times a day? The advice is everywhere, and it's confusing. So we analyzed over 2 million LinkedIn posts from 94,000+ accounts to find the truth: How often should you actually post on LinkedIn to maximize reach and engagement? Here's what we discovered: there's a specific posting frequency that appears to flip a switch with LinkedIn's algorithm. Cross that line, and your posts suddenly get distributed more widely, reach more people, and earn significantly more engagement. In this video, I'll break down exactly where that line is, what happens when you cross it, and how to turn this data into a sustainable posting strategy. What you'll learn: ✓ The sweet spot for LinkedIn posting frequency (backed by 2M+ posts) ✓ How many extra impressions you get when you post 2-5 times per week ✓ What happens when you post 6-10 times or 11+ times per week ✓ Whether you can actually post "too much" on LinkedIn ✓ Does this work for small accounts? (Spoiler: yes) ✓ How to turn this data into your sustainable posting strategy ✓ A bonus tactic that can boost engagement by 30% ⏰ Timestamps: 0:00 Intro: The posting frequency question everyone asks 1:15 The sweet spot for LinkedIn posting frequency 2:30 What happens when you post even more 4:20 But can you actually post too much? 6:10 Does this work for small accounts, too? 7:45 Turning data into your posting strategy 10:30 Outro & next steps #LinkedInTips #LinkedInGrowth #SocialMediaMarketing #LinkedInStrategy #LinkedInCreator #SocialMediaTips --- 🔔 Subscribe to Buffer for more social media tips, tricks, and resources for creators, small businesses, and social media managers. ► Get started with Buffer for FREE: https://buffer.com ► Join the Buffer community: https://buffer.com/community -- 👀 Find us on social LinkedIn: / bufferapp Instagram: / buffer Threads: https://www.threads.net/@buffer Bluesky: https://bsky.app/profile/buffer.com TikTok: / bufferapp Facebook: / bufferapp Mastodon: https://mastodon.world/@buffer