AI Augmentation in GUR: How to Maintain Research Quality using AI - Lennart Nacke, Ph.D скачать в хорошем качестве

AI Augmentation in GUR: How to Maintain Research Quality using AI - Lennart Nacke, Ph.D

Game user researchers are increasingly using AI tools to analyze player feedback, generate survey questions, and process qualitative data. In this talk, I draw from recent academic research on AI use in user experience research to examine when AI enhances GUR and when it compromises research quality and validity. My framework addresses three critical decision points: when to use AI for data processing, how to validate AI-generated research instruments, and where human judgment remains essential. Based on recent studies that support that researchers cannot reliably detect AI-generated text but can still assess underlying research quality, the talk presents criteria for evaluating whether AI assistance maintains or diminishes methodological rigour. You’ll learn a decision matrix for assessing AI tool appropriateness across different GUR contexts (from survey design to player interview analysis). My framework includes transparency steps for documenting AI use in research (based on our recent research on deceptive design), validation requirements before deploying AI-assisted methods, and quality control checks that catch when automation misses important player insights. Special attention goes to preserving the human touch in our player research, a deeper understanding, contextual interpretation, and creative insight that AI cannot replicate, but that defines excellent game user research. Speaker Bio: Dr. Lennart Nacke is a pioneer in games, gamification, and user experience. As a Professor of Human-Computer Interaction (HCI) in Games at the University of Waterloo, he explores how the user experience of video and exercise games can drive engagement and change behaviours. Over the past 15 years, he has published more than 200 academic papers and edited a best-selling book on Games User Research. A sought-after keynote speaker, Dr. Nacke has advised organizations worldwide on effective gaming strategies. He was recognized as one of the top 10 HCI scholars of the last decade and in the top 2% of scientists worldwide. His innovative work continues to shape how we understand and apply games research. Presentation Link: https://docs.google.com/presentation/... Research Methodology, AI Tools, Quality Control