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📥 Newsletter (FREE) YouTube for Business: https://newsletter.channelengine.io/s... 🎯 Work with me: https://rb.channelengine.io/cht?utm_s... I run YouTube channels for a living...and I only have [however many subscribers you see] on my own channel. Kinda nuts, right? --- How does a history professor break the YouTube growth rules—and win? Dr. Heather Cox Richardson didn’t follow the typical creator playbook. No flashy edits. No clickbait thumbnails. No outrage-driven takes. Yet in roughly a year of focused effort, her YouTube channel surged—powered by long, calm, deeply analytical videos on American politics and history. In this video, we break down exactly how Heather Cox Richardson turned YouTube into a trust engine, and why her approach works so well for experts, founders, and serious professionals. You’ll learn: ✅ Why credentials alone don’t grow YouTube—but stacked authority does ✅ The 3 pillars of authority that make her content outperform flashier channels ✅ How her Substack newsletter (“Letters from an American”) fuels YouTube growth—and vice versa ✅ The strategic pivot that unlocked rapid growth: current events through a historical lens ✅ Why long-form, low-production videos can beat “high-energy” YouTube advice ✅ How to apply this model to B2B, SaaS, consulting, and expert-led brands *This isn’t a politics video.* It’s a case study in building trust, authority, and inbound demand using YouTube + email—even if you hate the idea of becoming a “YouTuber.” *Who this video is for:* 🎯 Founders & executives building credibility in their industry 🎯 Consultants, coaches, and experts tired of hype-driven content 🎯 Anyone using YouTube to support a newsletter, business, or authority brand If you want more breakdowns like this—how real creators turn YouTube into a business asset—subscribe and check out the next video, where I analyze a completely different strategy: how Codie Sanchez uses YouTube to drive ~$450K/month: • How Codie Sanchez Makes $451.6K EVERY MONT... #YouTubeSuccess #ThoughtLeadership #HeatherCoxRichardson --- 👍 Want a completely "done-for-you" YouTube channel? 👇 🗓️ Book a call: https://rb.channelengine.io/cht?utm_s... We create, run, and manage 💯 done-for-you YouTube channels and also hybrid services (strategy, scripting, editing, thumbnails, etc.). --- ** What I Use for Clients (and My Own Channel!) ** 🎯 VidIQ for Research: https://vidiq.com/channel-engine 🙋♀️ CRM and MUCH More: https://www.gohighlevel.com/?fp_ref=c... *Tools I Recommend* ✍🏼 Whiteboard Drawing for Videos: https://rb.channelengine.io/instadoodl