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Don't miss out! Join us at our next Flagship Conference: KubeCon + CloudNativeCon events in Hong Kong, China (June 10-11); Tokyo, Japan (June 16-17); Hyderabad, India (August 6-7); Atlanta, US (November 10-13). Connect with our current graduated, incubating, and sandbox projects as the community gathers to further the education and advancement of cloud native computing. Learn more at https://kubecon.io Platform-as-a-Product: First Insights From CNCF Platform Working Group's Ongoing Research - Dominik Kress, Giant Swarm & David Stenglein, Missing Mass LLC After releasing the Platform Engineering Maturity Model, the CNCF Platforms Working Group is now studying how companies enhance their platform maturity. One approach is treating platforms as products—viewing users as customers and ensuring the platform meets their needs. To explore this, we conducted interviews and created a survey to gather information from various organizations. Our goal was to determine if they apply product thinking principles in their platform engineering efforts. In this presentation, we will outline our research objectives and data collection methods. We will then share our initial findings, highlighting common strategies, challenges, and best practices in platform engineering. Attendees will learn how other companies build their platforms and how to apply these lessons to improve their own platforms. Join us to discover our early findings and see how they can help you develop more effective, user-focused platforms in your organization.