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Austin Casarez, Director of Sales & Partner @ Flos Cannabis, shares his journey from getting a medical marijuana card in college to becoming a key player in Michigan's cannabis industry. He emphasizes the importance of brand authenticity, storytelling, and building genuine connections with customers, highlighting how Floss Cannabis differentiates itself through high-quality, limited-edition products and a passionate team approach. Austin discusses the evolution of Michigan's cannabis market, noting the challenges of early regulation and the need for brands to adapt, diversify, and create a unique identity. Looking forward, he sees Floss Cannabis continuing to grow, potentially expanding to other states while maintaining their commitment to quality, consistency, and creating a memorable brand experience. Connect with Austin / michigaustin Connect with FLOS / flosmichigan Connect with Green Rebates / greenrebates