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In today’s competitive market, sales professionals must move beyond outdated methods and adopt a modern, systematic approach to their sales processes. This shift not only improves efficiency and results, but also empowers sales leaders to build stronger, trust-based relationships. The Brazilian-American Chamber of Commerce, in partnership with Sandler, by Strategic Edge, hosted an interactive networking session and workshop aimed at helping participants identify key factors behind sales failures – and overcome them by removing common obstacles, boosting productivity, and strengthening client relationships through the principle of equal business stature. This hands-on event will help sales specialists recognize what holds them back and equip them with the tools to build lasting client relationships grounded in mutual respect. Speaker Aron B. Schreier, CEO, Sandler, by Strategic Edge Recording by Roger Landau Editing by Lucca Suassuna de Carvalho