2026 InnoHive #2 Keeping Innovation Focused: Knowing Who It’s For and Why It Matters скачать в хорошем качестве

2026 InnoHive #2 Keeping Innovation Focused: Knowing Who It’s For and Why It Matters

Innovation initiatives often start with strong intent and energy but lose impact as focus drifts, priorities blur and stakeholder needs are not fully aligned. This session explores why clarity around who you are innovating for, is more important than generating greater numbers of ideas, particularly in regulated and high-trust environments. Chris looks at how understanding your target audience, maintaining commercial focus, identifying the right stakeholders and prioritising effectively helps teams protect credibility and deliver outcomes that stick. This session is practical and grounded, focusing on decision-making and focus rather than innovation theory. Chris Adams, heads up CJA Consulting, the leading consultancy in the Middle East providing independent business development, marketing advice and strategy to lawyers and law firms.