The Most Powerful Sentence You’ll Ever Learn: Stop Selling and Start Persuading скачать в хорошем качестве

The Most Powerful Sentence You’ll Ever Learn: Stop Selling and Start Persuading

In this episode, Dr. Jackie Meyer, CPA and Neil Gordon explore the challenges professionals face in communicating their value effectively, particularly in the tax advisory field. They discuss the concept of the 'silver bullet' as a powerful persuasion technique, the evolving role of tax professionals in light of AI advancements, and the importance of redefining tax advisory to focus on proactive strategies rather than mere compliance. The discussion also touches on practical insights for improving communication and messaging in professional settings. 🔗 Connect with Neil Gordon   / neilcanhelp     / about   https://neilcanhelp.com/ 🔗 Connect with Dr. Jackie Meyer Jackie's LinkedIn at   / jackiemeyercpa   Jackie on Instagram @jackiemeyerCPA Jackie's work at https://www.jackiemeyercpa.com This episode is brought to you by TaxPlanIQ: https://www.taxplaniq.com Join the TaxPlanIQ newsletter here ➡️ https://www.taxplaniq.com/newsletter-... Make sure you head to https://www.taxplaniq.com/podcast for your listener exclusives! --------------- Takeaways: Most professionals create amazing work but struggle to communicate value. The silver bullet technique can transform messaging and persuasion. Tax compliance is becoming obsolete due to AI advancements. Tax advisors need to redefine their roles to focus on strategy. Effective communication starts with addressing the client's perceived problems. Understanding the audience is key to successful persuasion. Simplifying complex ideas can enhance client understanding. Proactive tax strategies lead to better financial outcomes for clients. The value of a tax professional lies in their advisory capabilities. Building relationships is crucial for maximizing existing client engagement. --------------- #JackieMeyer #AccountingFirm #TaxPlanning #AccountingTips #FinancialPlanning #TaxStrategies #CPA #Accounting #Communication #ValueProposition #TaxAdvisory #Persuasion #SilverBullet #AITax #TaxAI #TaxPros