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Why is everyone talking about Sydney Sweeney and… her jeans? The star of The White Lotus is making headlines after a new advert for American Eagle jeans that received a lot of criticism when it came out last month; that an advert featuring a blonde-haired, blue-eyed actress who "has great jeans" is echoing rhetoric associated with eugenics. There have since been revelations that she’s a registered Republican - and now even Donald Trump is getting involved, saying that if she is indeed a Republican, then her ad is "fantastic”. But do celebrity endorsements ever work? From her experience in the Vote Leave team during the Brexit campaign, Cleo Watson says no... The latest UK and world news videos, opinion pieces and series content from the Telegraph. https://www.telegraph.co.uk/customer/... Subscribe to The Telegraph on YouTube ► https://bit.ly/3idrdLH Visit the Telegraph website: http://www.telegraph.co.uk/ Telegraph.co.uk and / telegraphtv are websites of The Telegraph, the UK's best-selling quality daily newspaper providing news and analysis on UK and world events, business, sport, lifestyle and culture. #SydneySweeney #AmericanEagle #JeansAd #CelebrityEndorsement #EugenicsDebate #PoliticalBacklash #RepublicanCelebrity #DonaldTrump #CleoWatson #VoteLeave #CultureWars #FashionControversy #PopCulturePolitics #AdvertisingFail #TheWhiteLotus #ControversialAd #JeansGate #RightWingCelebrity #MediaStorm #CancelCultureDebate