“Profit Goals Are Side Effects.” Real KPIs for Sustainable Founder-Led Business Growth | Jeff Cayley скачать в хорошем качестве

“Profit Goals Are Side Effects.” Real KPIs for Sustainable Founder-Led Business Growth | Jeff Cayley

Why Be In A Category Of Many When You Can Be A Category Of One? 🌐 Book a complimentary consult: 👉 https://consult.reperez.com What if profit isn’t the goal, but the byproduct? This conversation explores what actually creates sustainable business growth once the early wins are behind you. It looks at why so many founders end up building businesses that feel fragile, stressful, or hollow, and what changes when the focus shifts toward real KPIs that support longevity, customer loyalty, and a business you genuinely enjoy running. Jeff Cayley is an entrepreneur who proves business can be wildly successful and wildly fun. As the founder of Worldwide Cyclery and KETL Mountain Apparel, he’s built two multi-million-dollar brands that embody adventure, authenticity, and humor. He’s mastered a playbook that ditches hustle culture in favor of lifestyle, substance, and long-term thinking. The conversation stays grounded in business fundamentals, founder philosophy, and why building something you want to live inside changes everything. Key Takeaways Why Profit Shows Up – What founders measure before revenue appears The KPI Shift – Which metrics quietly drive long-term growth Founder Decisions – How lifestyle choices shape business outcomes Customer Devotion – What turns buyers into vocal advocates Brand Longevity – Why some businesses compound while others fade Livable Businesses – What changes when founders enjoy the build ──────────────────────────────── ✍️ Video Chapters 00:00 – Welcome & Why Profit Isn’t the Goal 01:01 – Building Businesses Without Thinking About Branding 04:31 – Branding as Perception, Not Polish 07:05 – What “Category of One” Really Means 09:31 – Lifestyle Businesses vs. Chasing Money 12:09 – The Treasure Hunt: Community as Strategy 17:57 – Turning Customers into Evangelists 19:58 – Why Ads Work (and Where They Fall Short) 24:48 – Longevity, Sustainability & Brand Substance 26:09 – Profit as a Side Effect, Not the Objective 28:36 – Where to Find Jeff & His Brands ──────────────────────────────── 👉 Recommended Videos If you’re new here, start with this short video that introduces what Category of One is all about—why it matters, who it’s for, and how it can help you build a brand so bold and unique you become impossible to ignore. ✨ Stop Competing, Start Creating: Become a Category of One ──────────────────────────────── 👤 About Re Perez Re Perez is a brand strategist, entrepreneur, speaker, and the author of Your Brand Should Be Gay (Even If You’re Not). He helps purpose-driven leaders build brands so bold, authentic, and emotionally resonant they become impossible to ignore. Through his Category of One framework, Re guides founders to clarify who they are, articulate what they stand for, and create brands rooted in identity—not imitation. 🌐 Website: https://reperez.com 📸 Instagram:   / the.re.perez   💼 LinkedIn:   / re-perez-branding   ──────────────────────────────── 🌐 Guest Links — Jeff Cayley KETL Mountain Apparel: https://ketlmtn.com/ KETL on Instagram:   / ketlmtn   KETL on YouTube:    / @ketl   #CategoryOfOne #RePerez #JeffCayley #KETL #WorldwideCyclery #FounderLedBusiness #SustainableGrowth #BrandLongevity #Entrepreneurship #AuthenticBranding #LifestyleBusiness #BusinessPhilosophy #CustomerLoyalty #BrandBuilding